Book+Trailers+-+Assessment+Rubric

|| **High Performance (10)**  ||  **At or Above Average (7)** || **At or below Average (4)** || **Low performance (1)**  || (Persuasion)** || The trailer flows very smoothly and captivates the attention of the audience. It compels the viewer to read the book. || The trailer flows smoothly and holds the attention of the audience. The viewer is left interested in the book. || The trailer flows reasonably but there are some transitions that need improvement in order for the viewer to be persuaded to read the book. || The scenes from the trailer are choppy and the transitions seem abrupt. The viewer may be left confused and not inclined to read the book || (Storyline or plot) || Key scenes or themes from the book have been creatively presented. These make the content of the book clear to the viewer || There is one key scene or theme from the book represented in the trailer. This makes the viewer generally aware of the content of the book. || An attempt has been made to depict some aspect of the book, however from the content of the book has not been made clear to the viewer. || There is no scene in the trailer that suggests that the student has read the book. The viewer also has no idea of what the book is about. || (Soundtrack)** || The voice track is clean and fully understandable. The pace fits the storyline. The viewer is always engaged. || The voice track is occasionally too fast/slow for the storyline. The pacing is relatively engaging for the viewer. || Tries to use pacing and rhythm but it is often noticeable that it does not fit the storyline. The viewer is not engaged consistently. || No attempt to match the pace f the storytelling to the storyline. The viewer was not engaged. || (Soundtrack)** || The music stirs an emotional response that matches the storyline. || The music stirs and emotional response that somewhat matches the storyline. || The music is adequate and does not distract but not much was added to the story either. || The music is distracting, inappropriate or was not used. || (Awareness of Audience) || Strong awareness of the audience in the design. Can clearly explain why they chose the vocabulary, audio, and graphics to fit the target audience. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">An awareness of the audience in the design. Can explain why they chose the vocabulary, audio, and graphics to fit the target audience. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Some awareness of audience in the design. Some difficulty in explaining the choice of vocabulary, audio, and graphics for the target audience. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Limited awareness of the needs and interests of the target audience. || (Interest level)** || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">A very exciting presentation. It grabbed the attention of the viewer with suspense, humour or intrigue from the beginning. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">A good presentation that used suspense, humour or intrigue well and caught the attention of the viewer from the beginning. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">A passable presentation. Some suspense, humour or intrigue but no real “hook” present at the start. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Flat presentation. Little or no suspense, humour or intrigue to capture the attention of the viewer. || (Duration/length)** || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The presentation was the right length to keep/get the viewer involved. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The presentation was the right length to keep/get the viewer involved. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The length of the presentation was too long/short to keep/get attention of the viewer || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The length of the presentation was too long/short to keep/get attention of the viewer. ||
 * ~ **CATEGORY**
 * ~ **Presentation
 * ~ Content
 * ~ **Images** || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Images create a distinct atmosphere or tone that matches the different parts of the story. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The images create an atmosphere or tone that match some parts of the story || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">An attempt was made to use images that create an atmosphere or tone but it needed more work. The choice of images is logical. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Little or no attempt has been taken to use images to create an appropriate atmosphere or tone. ||
 * ~ **Voice
 * ~ **Audio
 * ~ **Video Editing** || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Editing demonstrates a full working knowledge of the software. Many effects were incorporated and used effectively. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Editing demonstrates a good working knowledge of the software. Some effects were incorporated and used effectively. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Editing demonstrates a fair knowledge of the software. Limited special effects were incorporated into the video. || <span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Calibri','sans-serif'; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Editing shows a lack of understanding of the software. No special effects were used in the making of the video. ||
 * ~ Reflection
 * ~ **Presentation
 * ~ **Presentation